I was a dedicated fan of the old formula which was called "lip lacquer". I purchased it for the last 4 years or so from Birchbox. It was very moisturizing, lasted long and had rich, vibrant colors. I could go several hours without having to reapply. I could even eat and drink and my lips would still feel moisturized. This new formula is very thin and watery, has no pigment, and is somewhat drying. I also feel like I don't even have any gloss on, and after a few minutes my lips get so dry that I have to reapply which does nothing but make my lips look worse as this formula does not layer well. Bring back the original lip lacquer! It was far superior. I cannot see myself buying this new formulation again. So sorry!