we at Smith & Cult believe we are the antidote to beauty sameness
Because we represent duality — from triumph to tears, elegance to absurdity, bliss to heartbreak & everything in between.
We believe the pursuit of perfection leads to sameness and we find sameness pretty f*g boring.
We find beauty in the real because there’s nothing made up about being real. So we’re a little rough around the edges & we think that’s a beautiful thing.