we at Smith & Cult believe we are the antidote to beauty sameness

Because we represent duality­­ — from triumph to tears, elegance to absurdity, bliss to heartbreak & everything in between.

We believe the pursuit of perfection leads to sameness and we find sameness pretty f*g boring.

We find beauty in the real because there’s nothing made up about being real. So we’re a little rough around the edges & we think that’s a beautiful thing.

We’re not here to apologize because we love who you are & who you’re becoming .

give color, life and beauty to

the unexpected
the unknown
the untested